For many high schools, installing synthetic turf gives their teams a competitive edge. The synthetic turf surface allows them to practice on the field 365 days a year, no matter the weather conditions, and habituates them to playing on a surface material that is quickly becoming the standard material in high school sports. However, installing the synthetic turf in the field can be prohibitively expensive for many high schools.

A high school in Belleville, IL, has taken a novel approach to raising the necessary funds to pay for their new synthetic turf field. The high school has sold ad space on the surface of the field itself to local companies. The field currently has 20 ads displayed in panels in the synthetic turf itself, including a local Chick-Fil-A. Additional funding for the synthetic turf field came from clubs and donations.

The ad panels are currently sold for five-year periods, and when the companies want to remove the ads, all the high school has to do is cut out the turf with the ad display on it and replace it with a synthetic turf that matches the color of the rest of the field, or replace it with a new ad-paneled synthetic turf.

It's a proven effective option of raising money to pay for synthetic turf fields that you may want to propose at your next school board meeting.

Spring is upon us... Hark the heralds of the artificial grass installation season!

Brothers Arijeet and Rajvarun Grewal, students in Hanford, CA, helped forward a bill that would subsidize synthetic turf in California. The bill, AB 603, was introduced by Bakersfield assembly member Rudy Salas in February. If passed, the bill would grant a subsidy to those who replace their natural grass lawns with artificial grass.

Ari and Raj, students in Hantford at Pioneer Middle School and Sierra Pacific High School, thought of the idea and suggested it to Mr. Salas via a letter. Mr. Salas liked the idea, and now it's being put into motion. The brothers created a Facebook page for their project called Saving California Farms One Drop at a Time.

Ari and Raj agreed to speak with us in this interview, and Global Syn-Turf is honored to have them.

Where did the idea come from?

Raj: Last summer, we decided to redo our landscape. My brother and I became interested in finding out if we could install synthetic grass, which will help conserve fresh water. My father explained that synthetic grass is expensive, and he further explained that we could go for it if it was subsidized like solar panels. This encouraged us to propose legislation.

What motivated you to pursue this endeavor so seriously?

Ari: Living in the Central Valley, one cannot escape drought news. We learned that more than 60% of fresh water is wasted on lawn maintenance in California. Therefore, we wanted to do our part to conserve fresh water.

When did you realize that the potential of synthetic grass as a drought-tolerant option wasn't being fully utilized?

Raj: After researching extensively on this topic, we learned that many cities in California did provide rebates for homeowners and businesses that purchased and installed synthetic turf. However, we learned that there was not a state-wide program that provided state-wide incentives, given that some of the cities and counties do not generate much tax revenue and cannot afford to provide incentives to its residents.

What do you think will be some of the long term effects of the popular adoption of synthetic grass in residential areas?

Ari: Primarily, the adoption of synthetic grass in residential areas would help conserve a lot of fresh water that can be used for our Central Valley agriculture. It would also decrease the chances of another severe drought to occur in California.

Do you think synthetic grass has any advantages over other drought-tolerant alternatives, such as xeriscaping?

Raj: Synthetic grass and drought- tolerant alternatives both have advantages. They both help reduce the wastage of fresh water. However, grass is a part of our natural lives. Xeriscaping, on the other hand, takes away that naturalness.

On your Facebook page you say that "One day, water may lead to the division of California." Could you expound on that?

Raj: It is a politically hot subject. Several times in the past, a division of California has been proposed. More than any other political reason, water was the main issue. Recently, there is zero water allocation from the Sacramento--San Joaquin River Delta due to smelt fish. The majority of Central Valley residents believe that Big Brothers on both sides (North and South) control most of the legislative processes due to their population and, hence, influence and control of the flow of water.

On your Facebook page you say that you "would like to propose a clause in the bill allocating a percent of subsidy to provide vocational and trade education for those who may get negatively impacted so they can rebuild a better and brighter future for themselves and their families." Could you expound on this idea?

Ari: We wanted to make sure that our proposal does not negatively impact anyone, especially hardworking Californians in the landscape industry. Therefore, we proposed a portion of incentives to train them in synthetic grass installation.

On your Facebook page you say that popular adoption of synthetic grass will "bring economic prosperity to the state of California." Could you explain this a bit further?

Ari: In the beginning, lot of people were against Internet or online shopping, and now we can see how many jobs it has created in terms of software, e-commerce, and logistics (warehouse and transportation) jobs. Along the same lines, we strongly believe that the synthetic grass industry will also contribute in creating jobs (i.e. manufacturing, installation, and maintenance).

What has it been like working with Bakersfield assembly member Rudy Salas? Are there any lessons you can impart to us that you learned from working with him?

Raj: It was a wonderful experience. We have learned more about the other projects and bills that are being proposed in the Assembly Session. We have learned to become more active in our community.

Did you have a specific strategy for pitching the Bill to the Chairman of the Assembly Committee on Revenue and Taxation, Mr. Phil Ting?

Ari: It was a great pleasure to meet Mr. Phil Ting and asking for his support in person. We believe we have already reached the masses via TV and newspapers. We have also requested the local city council and county Board of supervisors to write to Mr. Ting in our bill's support. We also encourage the industry (including your company) to support and lobby our bill.

What was the experience like traveling to Sacramento to introduce AB 603? Did anything occur that was unexpected? What was the most surprising thing you learned about during your trip introducing the bill?

Ari: It was an amazing experience. We were honored and delighted to be invited by Mr. Salas to be a part of history in the making. We still have goose bumps from being on the assembly floor submitting AB 603 and seeing "Grewal Family" name on the notice board in the assembly hall. As a visitor you are just allowed to be in the gallery, but being there, on the assembly floor, just feels great!

Raj, according to a report, you are interested in pursuing a career in politics because of this experience. Is there a specific area of politics you are interested in?

Raj: I have not fully chosen my field; however, whatever job I do take, I would love to give back to my community. Going through this adventure has definitely opened my eyes to the endless career paths from which I could choose.

How does this experience fit into both of your long-term goals?

Ari: Our community has instilled in us the will power to give back to our community. Proposing this bill has given us the opportunity to help our neighborhoods. Also, we have learned that the sky has no limit in defining our own destiny.

Is there anything else either of you would like to talk about?

Raj: We highly appreciate you reaching out to us. Once again, we strongly request your company's leadership team to engage law makers in California (especially Mr. Ting and Mr. Salas) and support our bill.

The controversy around crumb rubber infill continues as a new in-depth piece in the USA Today was published today surveying the political dispute occurring between school synthetic turf sports field superintendents, environmental agencies, and consumer protection agencies.

On the one hand, the Consumer Product Safety commission is being criticized for publishing a headline in 2008 proclaiming that synthetic turf with crumb rubber infills was "OK to install, OK to play on," despite the fact that the tests they had conducted were not conclusive.

Furthermore, the Environmental Protection Agency has historically supported the use of crumb rubber infills in synthetic turf fieldsd in their effort to recycle old car tires. Due to recent political pressure, they have stated that the safety of such rubbers is not conclusive.

And on the other hand, schools are reticent to allow their turf fields to be tested for fear of negative publicity and having to pay to have their turf fields replaced, which costs more than $1 million, if the tests prove that the fields are harmful to children.

And on still another hand, the Synthetic Turf Council have touted the obvious benefits of synthetic turf, reduced maintenance costs and water savings, etc.

It seems that the debate around synthetic turf crumb rubber infill will just have to continue until conclusive tests have been completed.

The leading manufacturer of artificial grass, Global Syn-Turf, Inc., announced that it has launched a special Spanish-language program designed to support Spanish speakers in the synthetic turf industry who are most comfortable interacting in Spanish. Services in the program include Spanish-language literature and knowledge transference, as well as Spanish-language audiovisual media. The company has launched the first phase of the program, and will expand its Spanish-language services throughout 2015 in several stages of updates.

According to Labor Force Statistics from the Current Population Survey conducted by the Bureau of Labor Statistics, Hispanics represent 43.1% of the Landscaping services industry. Global Syn-Turf is the only worldwide artificial turf manufacturer focusing on Hispanic landscapers, with services delivered in their primary language.

"U.S. Hispanics, in particular, are upwardly mobile in the landscaping industry," said Marysol Gomez, Sales and Marketing Manager. "Further, in 2011, households with at least one Spanish-speaking worker in the landscaping industry obtained more than $18 billion in household income -- that's a lot of buying power. And this number is only increasing. Our new program was designed for this customer base, as well as for Spanish-speaking people in Latin America and all over the world. Our goal is for Global Syn-Turf to be the preeminent one-stop emporium for this population to shop for artificial grass products and receive Spanish-language artificial grass services -- whenever they want. We are thrilled to fill the hole in this market by launching this Spanish-language program, and are just as excited about other new products and services coming down the pipeline throughout 2015."

The first phase of Global Syn-Turf's program launches today with the publication of Spanish-language literature, including artificial grass installation and instruction manuals, which can be accessed on their website at GlobalSynTurf.com. In addition to Spanish-language literature immediately available on the web, Spanish-language services and knowledge dispensation are currently available at all of Global Syn-Turf's warehouses and locations. Other services, including video aids, are projected for release in updates throughout 2015.

Commenting on recent major developments in the green industry, Marysol Gomez said, "Recently we've seen similar announcements from other green industry companies, confirming the explosive market for Spanish-language services and products. The green industry is receptive to, and built to accommodate, innovative and progressive movements from firms, and this program is poised to make Global Syn-Turf quickly become a premier, one-stop worldwide artificial grass destination for Spanish speakers. Our customer base is very diverse, so it's logical for our products and services to adapt accordingly."

Artificial grass isn't catching on in just the United States -- it is a worldwide phenomenon. According to The Telegraph, fake products are becoming popular in all sorts of verticals. Other verticals include the flower market for special occasions. In the UK, fake flowers are becoming a common gift on such holidays as Mother's Day and Valentine's Day. In just the past year, one individual flower seller claims that his sales of fake flowers have increased by 71 percent.

Reasons for the increased sales of artificial flowers is that they are hypoallergenic, and also that the technologies have simply taken a quantum leap in the past few years. Gone are the silk flowers, and in are the new plastic versions which can be cleaned with water without damage.

Naturally, artificial grass is becoming mainstream as well. More and still more UK homeowners are converting their hard-to-maintain, filled-with-dead-grass lawns with maintenance-free artificial grass products. Besides, a common after effect of installing the artificial grass in their yards is the desire to bring others into the artificial grass fold! Apparently, once they install artificial grass in their yards, they tend to make an effort in convincing their friends and neighbors to convert their yards, too. Once you discover something good, you want to share it with the world!